What if Billie Holiday was coming back...

Re-creating a contemporary brand image for the 1940's famous jazz singer.
Elegance, strength, and a strong political stand against racial persecutions. Her song “Strange Fruit” made a lot of noise in the 1940's by talking openly about the lynching of black people in the US. Street art, especially famous Bristolian street artist Banksy's style is used here to convey the rebellious spirit and political criticism.
A clean color palette and elegant curves are used to depict her singing with her typical melancholic expression, wearing her signature Dahlia flower.
The paint drops and blood dripping add movement and a hint of trash, as the song was quite crude.
A bold approach marrying class and trash to express her original brand image and appeal to a large contemporary audience.

College project

Year: 2017