Personal identity...

Loren Snow is a passionate public speaker who teaches about mental health, especially autism and other neurodevelopmental conditions.
The snowflake trademark illustrates the name for a memorable visual identity. We crafted the hand-drawn script font as his signature to express his approachable and friendly personality, while the sober sans-serif fonts convey his professionalism and reliability.
The colour blue, echoing the snow themed imagery, is also associated with creativity, honesty and is a widespread symbol for autism awareness.

Client project
Visit: lorensnow.com

Year: 2018